Today, it’s no longer enough to have a website and aim to rank higher. Local SEO is essential, but it’s not your only consideration. It means that you also need to think about your presence across multiple channels.
To get ahead in the visibility race, here are some quick tactics that you can implement to your SEO campaign.
Google updates its algorithm regularly. To win the race, you need to keep an eye on what’s happening in the local SEO and future-proof your tactics. In this way, you know exactly what to do when the next update comes.
You should consider looking into some local search ranking factors research. Experts share their thoughts and what they’ve found out about the Google updates. They also recommend how to deal with them.
At SEO Expert Danny, we’ll regularly provide news about the latest update to Google’s algorithm and other search engines’ algorithm.
Make your site a local destination
If you have a blog, then that’d be better. Blog is still an excellent place where you can implement your SEO strategies and give you a platform that lets you provide insightful content so you can build a relationship with your audience.
But when you do blog, make sure that it’s designed to be a local destination. Share the things that people want to read.
Your readers will be turned off if your blog is just a place where you promote your products. Instead of doing that, you should consider curating content that makes your blog a go-to destination in your niche. Doing it this way will boost your visibility while you build relationship with your audience.
Apart from that, you can also improve your backlinks from other local blogs and businesses.
Get links from local businesses
Inbound links are essential, especially if they came from the most domain authority. But don’t just focus on this area. Instead, go with links from websites that many businesses wouldn’t even consider, i.e. hyperlocal sites.
These websites have local relevance. Thus, their links can carry a lot of weight for your SEO. What’s more is that none of your big competitors won’t be going after them. So, go ahead and snap them and enjoy the boost in your SEO campaign.
Monitor your Google My Business
Although there are several advanced tactics available to help you win the race, it still pays to remember the basics of SEO. That is, you need to make sure that your business is on Google My Business.
Winning the visibility race in SEO can be quite tricky. However, if you follow some of the tricks mentioned, then you can be sure that you’ll be ahead of your competition. If you need more help, consider consulting an SEO specialist today.