Google just launched AdWords Editor 12. It’s the latest upgrade to the essential software used by PPC practitioners. With its new useful features, it’s truly a welcome upgrade. It also marks a huge improvement to the platform since the older version introduced in 2014.
This program is free, and you can download it as an app so you can edit your campaigns quickly. What’s great about it is that you have more control over your edits. Plus, you can work on your campaigns even if you’re offline. The Editor 11, released in 2014, brought several changes, such as allowing users to make bulk updates to their multiple campaigns at once. We saw significant improvements in version 11.9 as it allowed connecting up to five Adwords accounts to one email add.
The version 12 is aesthetically pleasing. Its new look aligns with the rest of Google’s suite.
It’s a bit late for the company to do so. But still, it’s a welcome effort. Google announced the new version itself, and it highlighted that this new version has a few new look and a bunch of new functionalities. One of its new features is the maximize conversions for bidding. Google released it last month. In here, it allows users to use the company’s machine learning technology in setting bids automatically. As a result, you can get as many defined conversions as possible based on your daily budget.
It ensures that advertisers will follow Google best practices. It can tell whether or not your campaign falls below its standards before you can upload it to Adwords.
New editable field for responsive ads
In here, you can add your logos, price prefixes, and CTA text, among others. The latest version also includes multi media UAC support. It lets you upload creative assets, and the tool generates the most suitable video or image to promote your ad to users across Google’s range of products. Unfortunately, the new version didn’t deliver newsworthy features. Nevertheless, the latest version offers several features that can help you boost your campaign on Google. Recently, machine learning always shows up in any Google update. It gives users more control through its customizable fields and filters. However, it’s only ideal for advanced users. Do you need help in managing your Adwords account? Please give us a call. Our staff is ready to assist you in starting your own Adwords campaign or editing your existing campaign using the latest Editor version.