The old SEO was so focused on singular keywords. Today, SEO involves social signals. Social SEO has proven to improve sites’ search engine rankings.
But you don’t just focus on social SEO. Instead, incorporate it into your overall SEO campaign. That’s because your site can receive good ranking without social SEO but your site can’t rank higher through social SEO alone.
You may think that why bother learning social SEO if it won’t directly affect ranking? The reason for this is that social activity on your website will make it easier for search engines to rank your site. This is through the authority that social media sites give. Plus, social platform will help expose your content to a wider market. If your content is extremely useful, some social media users will include a link of that post from their own sites. This is an ideal way to get inbound links.
Is it a separate branch?
Social SEO won’t replace the traditional SEO. That said, it’s not a separate branch. Rather, search engines incorporate it to their algorithms.
There’s no valid proof that social activity can be a determining factor where your site ranks for targeted keywords.
The reason for this is that Google, Yahoo, and other search engines didn’t confirm or make it public. Then again, you can’t deny the fact that social signals are a relevant factor that affects your site’s ranking.
The benefits of social SEO have been increasing and the trend is likely to continue in the years to come.
To improve your site’s rankings, you should include social SEO in your campaign. One of the things that you must do is to create posts or content that people will surely want to share with others. Then, your site must have a share button that makes it easier for your visitors to share your content. Through your social media accounts, make sure that you share your own content and the content of other people. It’s also important that you communicate with your fans through your social media channels.
If you do those things, your site will experience better social signals. With positive social signals, you can easily improve your search engine rankings for the keywords that you’re targeting.
Social SEO can be quite tricky, especially for beginners. That said, you should consider hiring an SEO expert to help you implement social SEO strategies to your site. In this way, you could be sure that your site would rank higher in no time.
Talk to our SEO expert at 855-605-7361