Organic search engine optimization is a white hat SEO tactic that focuses on a human audience, rather than concentrating on robots. If your site is optimized for search engines but it focuses on organic ranking, then, it’s regarded as a white hat SEO practice.
Because Google is currently the most powerful search engine, most organic search engine optimization strategies are geared towards the algorithm of Google. Even if the company constantly changes its algorithm, the best practices to help you improve your ranking are almost the same. That is, your site must be for human audiences and not for robots.
In order to improve organic traffic through SEO, you should always provide your audience good content. It beats other strategies. By writing high-quality content, your visitors are more likely to share your post and give you a link back, which is vital to your SEO effort. With high-quality content, it will have higher chances of getting viral. And Google rewards those contents that get viral.
It’s also necessary that you merge your content with the same set of keywords. The reason for this is that Google will have a difficult time identifying which of those pages are relevant and which ones aren’t. Thus, it’s essential that you merge these posts into a single page. With one page on a specific topic, you can avoid SEO confusion. Your site will have better chances of ranking higher based on that keyword.
Apart from those strategies, it’s also vital that you optimize your page titles. Google still considers it as an important on-page SEO factor. In order to attract Google crawler, you should keep the title under 70 characters with keywords in the title. Preferably, the title should be at the beginning. Towards the end, you should try to include your company name.
Organic search engine optimization is all about attracting human visitors not just robots. Thus, you should never implement black hat SEO tactics, which are typically used to trick search engines in providing your site higher rankings using unethical tactics. This means that you should avoid buying links. You may get a boost in rankings through this strategy but it will only be short-lived. Bear in mind that Google is smart and it knows how to spot dirty tricks.
There are several tricks to improve your organic search engine optimization. For that reason, it makes sense to simply leave this job to the SEO experts. By hiring an SEO agency to perform those white hat SEO tricks, you can focus your time on other essential factors.