An SEO Professional service will conduct a website structure analysis, they will run a content analysis, an off-page analysis, a site structure analysis, and a marketing plan analysis. The aim of their work is to figure out how to best exploit SEO (Search Engine Optimization) for your benefit. A good SEO company will examine each part of your search engine efforts, from the intentional stuff to the things you didn’t even know to look for, and they will create plans for efficient search engine ranking and to achieve whatever business goals you have in mind.
What Does SEO Success Look Like?
In many cases, success comes in different colors. The old desire to simply rank higher on Google to get more traffic is long dead. Frankly, it is easy to get on the first page of Google. For example, if you wanted to rank highly for the search expressions, “Ripply Piggies,” then you could rank top within two weeks. But, unless there is a market for rippled pigs, and you are the top seller, then there is little benefit to ranking on the first page of Google. Here are a few ideas on what SEO successfully looks like.
- More Organic Traffic – The aim is often to increase search engine rankings for the sort of people who would benefit the most from your website.
- More Calls or Web Forms – The aim is to increase organic traffic that is relevant to your service or product.
- Increased Sales – The aim is to get people to your website who are the most likely to convert from cold lead to buyer.
- Increased Revenue – One assumes that if you are going to use the traffic you receive to make money, and your SEO method should help you achieve that goal.
What a SEO Professional Doesn’t Do
They do not make promises that they cannot keep, they are not vague about their methods, and they do not use Black-hat SEO. Even in this day and age, black-hat SEO works. The only problem is that it often misleads and annoys viewers, and it often gets you slowly banned from most of the valuable services and servers on the Internet to the point where viewers have a hard time finding you because you only appear in adverts or on social media.
Promises to Avoid
A good SEO company will examine all elements of your search engine marketing, from your off-page content to the very structure of your website. They will take what they learn, they will test, and they will formulate new ideas that help you achieve whatever business or branding goals you had in mind. They will explain how they will do this, and they will explain why they do what they do.
A cheaper or less successful SEO company is going to promise a series of seemingly valuable targets or goals. Remember that the goal is to achieve your goals, not to present promises like items on a cake menu. If the SEO company you are talking to keeps making promises like those listed below, then proceed with caution.
- Any number of backlinks
- Any sort of ROI projections
- Overnight or very quick rankings
- Instant leads (cold, warm or hot)
- Doubled traffic or heavily increased traffic
- Search engine submissions
The worst ones are those who claim their services use special secret and highly developed methods that they cannot share. When they claim they have some sort of hack or search engine manipulation, and they claim they cannot tell you what it is, but they have oodles of proof from other companies.
Only Use Professionals
Your search engine ranking does matter in this day and age. There are certain things that poor quality SEO companies to wreck your search engine standing. Recovering can take a long time, especially if your brand name is involved in the problem. It is important that you hire a professional, time-tested and trusted SEO sufficient like SEO Expert. When it comes to website optimization, do not opt for the cheapest company or the one that promises the most.