Being a business owner can be especially demanding. If you are an entrepreneur, you probably wear a lot of different hats on a day-to-day basis. After all, you not only have to manage your employees, handle bookkeeping duties, and even guide your marketing strategy. In other words, it can be pretty easy to spread yourself too thin. Your digital presence, in particular, deserves focused attention, as in this day and age, the web is a primary venue for your marketing efforts. With that said, how has your web traffic been lately? Do you feel like more people should be visiting your site and ultimately making conversions? Well, if you would like to strengthen your web footprint in this regard, working with an SEO expert can help. Search engine optimization (SEO) is an ever-evolving field in the digital marketing space, and by consulting with a professional who has a unique grasp of this area, you can get better results, and in turn, more customers.
You may be wondering, though, what does an SEO professional do? Well, in a nutshell, a good SEO strategist will comb through the data and identify keywords that can be used to place your website higher on search engine results pages (SERPs). When you go to Google a product, chances are you enter a few terms to produce what you are looking for. That’s what keywords are, and by placing relevant ones effectively in your content, Google and other search engines will crawl your page and rank it accordingly.
An SEO Expert Turns Data into Results
At SEO Expert Danny, our strategists employ a number of time-tested and cutting-edge SEO tactics. We do this by poring over the data produced by a number of tools to look at where you are currently ranking and where you can improve. At the end of the day, though, this means strengthening your content. It used to be the case that you could just slap a few keywords in some headers and you would see real, tangible results in the SERPs. While this tactic still holds some value, Google and other major search engines are increasingly placing importance on meaningful content, whether it’s on internal pages or blog posts. A good SEO strategist will be able to create dynamic, SEO-minded content that not only appeals to search engines but also provides users with real value.
Additionally, SEO can come from areas that are not directly user-facing. For instance, keywords can be placed in a page’s metadata, or in image file names and alt text. Other prime areas of SEO real estate can include user reviews, social media posts, and Google business profiles.
Contact Us Today for a Consultation
If you are interested in climbing the SERPs, we can help. The professionals at SEO Expert Danny will take the time to learn about your business before tailoring a custom SEO strategy that is aligned with your goals. To arrange for an initial consultation, give us a call, or contact us by email today.