Optimizing your website design for conversions is enough to drive you nuts. But mastering it can boost your revenue while it can improve profit to new heights.
The conversion rate isn’t all about content. It’s an essential part of your website that must not be overlooked. If you have wrong design elements, you won’t achieve great success. Thankfully, making a few changes in your web design can help you reach your goals.
Too Much Clutter
If you visit a website that’s cluttered, would you scroll down to the entire length? Of course, you don’t. How would you expect your users to do so? Thus, it’s necessary that you provide them with a value above the fold. But you must offer them value without any clutter. One example is to put your first call-to-action above the fold. It’s useful for individuals who don’t scroll a single centimeter to move to the next phase.
Poor navigation system
When designing your website, make sure that your navigation system is well-planned. You must only put enough navigation as too much of it will discourage users to browse your site. In other words, make it easy for your users to find what they’re looking for. But do it in a way that you’re not giving them a lot of options. A good place to start is a top navigation bar. It separates from your main content.
No personal touch
If you can’t connect with your consumers on a personal level, you can lose them as a customer. One of the ways to add a personal touch to your web design is adding reviews and testimonials. You may also choose to add a video that explains how to use your product or service. Then, ask your actual users to provide you with a video of them using your product or service and share it with your audience.
By implementing a personal touch, you’re also adding personality of your site. However, you must avoid overdoing it. Experiment with multiple layouts. Opt for the one that offers your users a warm personal feeling.
Not being mobile
The majority of people these days are on mobile devices when they search for something. Thus, you can’t just avoid going mobile. Always remember that their smartphones are their shopping assistants. Take advantage of it to increase your conversion.
However, you should not just put a mobile-friendly website. Ensure that your site loads quickly. It means that it must load not more than three seconds.
It’s also ideal that you perform regular site check to ensure that your website is running smoothly.