Online reputation management starts with the exercise of managing a brand in major search engines along with social media search results. It is important to consider what someone sees when they search online for your entity. Check whether the first several results depict your business in negative or positive light.
A study at Cornell University showed that 56 percent of Google users click on first result shown following a search. Just 13 percent click on second result shown, which then declines going forward. It is thus vital for the first few results of your search to exhibit your business in positive light. In ideal fashion, this outcome requires some application of search engine optimization tactics.
Negative results might clutter the first page of your website on a search at one time, such as if a Daily Newspaper wrote scathing review regarding your business enterprise. People using a search engine may land on such information in that case. If a couple of blogs dealing with your niche republished the negative report, your website might be relegated to number 7 on the search results page.
Distinction between Regular and Reverse SEO
An SEO campaign might move your website upwards to first result, although in the example above, you would require employing reverse SEO tactics for effective online reputation management. Traditional search engine optimization moves results desired up in the ranking. However, reverse SEO pushes the negative results of a search downwards.
Nearly 90 percent of users of Google fail to view the second search results page. Just two percent of users take a glimpse of results displayed on the third page. Making use of reverse SEO makes it possible pushing down the negative search outcome to the second or even third results page.
How Reverse SEO Works
You require researching how deep your problem is at the start. Check out the prevalence of negative results by number. It is important to know how the negative results featured following searches for your business by web users. Determine the exact number of individuals discussing negative information pertaining to your activities on social media platforms.
After identifying the scope of your underlying problem, you then require responding to criticism. The idea that ignoring negative comments on social media or blogs can resolve the problem is rather deceptive. Doing so would cause you to miss out on the opportunity of defending your actions and fixing the negative impressions already held by internet users.
Employing Reverse SEO on Your Blog
A blog is yet another tactic to think of when implementing reverse SEO. Launching a business blog on your website would increase its search engine ranking and help to propel it ahead of any negative results published about your business. As well, a blog offers a brilliant way of attaining total control of your positive message online. It however requires getting updated frequently to ensure attaining effective online reputation management.