SEO for eCommerce is a vital tool in Digital Marketing. It can increase not just rankings but also conversions. But you need to follow the best practices to prevent penalties in a search.
The use of important keywords
To ensure that your product information is friendly to search engines, you should make the product’s sizes, colors, prices, and measurements easy to find and read. If your site caters to visitors from various regions, you should consider adding measurements in standard or metric. Furthermore, the product images or photography match the physical items.
Furthermore, you must avoid hiding your product prices. No matter what your intention is, your shoppers will immediately leave if they don’t see the price on a product page. Then, ensure that your product details are up to date. Include new information from the manufacturer. Doing so won’t only help your site in getting more keywords, but it’ll also improve your rankings.
Design with users in mind
When designing your website, make sure that it does not obstruct your users’ shopping experience. Even if you offer the best prices or products, your shoppers will leave your website if they have a hard time navigating it.
But design is not just vital to your customers. It’s also important to SEO. If your visitors leave your site immediately, then your site will suffer from a high bounce rate. As a result, you’ll see your search rankings slipping. A well-designed website can reduce bounce rates. It also encourages visitors to browse your website and visit a few more pages.
When you design your site, make sure that it’s easy to navigate. It must also have sensible menus that tell the visitors precisely what they see when clicking a link.
Although you can use images, do it sparingly. The reason for this is that images can take a long time to load, causing impatient shoppers to hit the back button. Keep in mind that load time is another ranking factor. That said, make sure that your pages load fast so your visitors won’t leave right away.
If you’re not sure where to start, you may wish to consult with an expert. Here at SEO Expert Danny, we don’t just offer SEO services. But we also provide web designing services that can help catapult your business online.
Our experts have years of experience in SEO and web designing, as well as social media marketing and internet marketing. To speak to our experts, please call: (213) 322-0770.