Plastic surgeons SEO is a digital marketing strategy. It’s a vital strategy that you must not overlook. Otherwise, your plastic surgery website won’t see the light of day. Unfortunately, SEO can be confusing and complicated for beginners. That’s why many plastic surgeons who create a website fail to reap SEO benefits because they’re not sure what to do or how to get started.
Importance of Plastic Surgeons SEO Today
Search engine optimization (SEO) may be the last thing you want to do as part of your marketing strategy. But it’s unwise to leave it that way. Here are two of the main things that SEO can do to your plastic surgery website.
- Creating value for your patients. This is possible through the informative, useful content on your website.
- Helping your site become more visible to search engines. When people search for plastic surgeons, they use Google or other search engines. The goal of SEO is to make your site appear on top of the search engine results page so your potential clients can see it.
Why Focus on SEO?
SEO is about getting organic search traffic. Google is responsible for 70% of organic search traffic and if it can’t find you, your patients can’t. Furthermore, the majority of people view bits of content through blogs, social media posts, and other pages before they choose a service. And that’s not all, the top pages that land on the Google search results page get 33% of the clicks. Thus, if you’re not on top of the first page, then you’re invisible to Google and potential clients.
Now, how are you going to reap the benefits of SEO?
Create a High-Quality Website
By that, it means the site loads quickly. It’s not just well-designed but it has all the details that your potential patients need. The content must be helpful and intuitive. The goal is to educate your patients and lead them to the sales funnel.
Boost Local Presence
People who live in Los Angeles aren’t looking for plastic surgeons who are based in Dallas Texas. When they Google plastic surgeons, they want the results to be local. And this is why you need your site to appear on local search results. To do this, you can claim your Google My Business listing. On your website, your business address and contact information must be updated.
Publish High-quality Content
This content will attract potential clients and site owners to link to your page. Keep in mind that links coming from other sites are vital for your site’s ranking. Links can determine whether or not your potential clients can see you on page one or two of the SERP.
SEO isn’t a simple solution. There are various things you need to tackle to hit a good spot. We know that you’re busy focusing on your patient’s health and needs. Let your website be handled by the experts. Our plastic surgeons SEO services can manage your digital marketing needs to widen your reach. We’ll ensure your site will wind up on top of the local search results. Call us for more details: (855) 605-7361.