Every person with an Internet connection watches YouTube. It makes sense that this website is one of the most popular sites in the world. Because of that, this is a great place to market your business. Unfortunately, diving into it without a plan won’t get you anywhere. Our advice? Talk to SEO experts to guide you. If you have a YouTube channel but you’re still grappling for views or subscribers, you may find these tactics useful.
SEO Experts Recommend the Following YouTube Marketing Strategies for 2022
Know Your Audience
To know your audience, you must understand why and who are you making videos for? Is it for CBD growers, plastic surgery enthusiasts, fitness buffs, or people seeking an attorney? If you have already a YouTube channel, then it’s great as you can just check your Analytics tab. Here you will find the number of people who find your videos through search, see your channel in the suggested feed, etc.
Another way to find your audience is through social listening. Hootsuite describes social listening as “tracking social media platforms for mentions and conversations related to your brand, then analyzing them for insights to discover opportunities to act.”
Spy on Your Competitors
This will help you know what tactics are working for your competition. Don’t copy them though. Instead, do it better. When you know who your competitors are, you should find out the following:
- Popular videos
- People representing them
- Brand voice
- Ways to differentiate your brand from competitors
- Ideas for new content
Learn from Popular Channels
They don’t need to be your competitors. By studying the popular channels, you’ll find out what’s working for them. You may find out that having good audio quality is better than having video quality.
To rise above the noise, you need to optimize your videos. Here are some ways to do it:
- Keyword research. It gives you key phrases that people are searching to find content. Add them to yours.
- Add keywords to the video. The keywords must be in the video title, description, and tags.
- Use timestamps. They let your viewers skip around to parts of the videos that they want to see.
- Write detailed video descriptions. It has to be unique but it must fully describe what the video is all about.
- Respond to comments. Remember that YouTube is a social network. Thus, you need to engage with your audience and respond to viewer comments.
Choose Short Form Videos
Short-form video content is popular on TikTok and Instagram Reels. YouTube is following suit. Thus, the company introduced YouTube Shorts where you can create 60-second videos to showcase your creativity.
Go Live Streaming
More people are likely to watch a live video than a regular video. Because of its popularity, the platform now has a dedicated channel for all live videos.
Refining YouTube Strategy
Are you still confused about what to do to improve your YouTube channel’s views and subscribers? Talk to SEO experts to help you refine your strategy. Call us here for a free consultation: (855) 605-7361.