If you were joining a university, you probably wouldn’t pick the first one you saw online. You would pick and choose very carefully. You would consider what they offer and how that applies to what you wish to learn. With all that in mind, if you are looking for an SEO expert academy because you want now to become an expert in SEO (Search Engine Optimization), then here are a few things you should be looking for.
Clear but Detailed Understanding of SEO
The company at hand should be able to offer a simple explanation of SEO with a solid foundation. An example of a constant element is something like, “Don’t post negative content that incites hate crimes.” All SEO experts would agree that doing so would get you nowhere on the search engines.
Besides the simple, but foundationally strong, explanation of SEO, the company should also be able to offer a deeper and more comprehensive explanation of SEO. This would also involve factors that may or may not affect a website’s ranking on search engines. For example, having no-follow links on a website may not directly affect your ranking on Google, but may affect your ranking on other search engines and apps, which may then affect your ranking on Google.
Why It Needs to Be Simple
The academy should prepare you for all circumstances. If you are running a side hustle with a Shopify business, then a short and easy-to-digest understanding of SEO is all you need. However, if your business ranks up and turns into a competitor for Amazon, then you need an understanding of all the potential facets of SEO so that you can exploit them correctly.
Updated and Current Content
Search Engine Optimization has changed a lot over the years. Even now, the way that Google operates works through machine learning and personal data tracking to present different people with different results. The rules haven’t changed in a macro way, but when TikTok ballooned to the success it experienced, the way SEO works changed a little so that popular users of TikTok also saw more attention from search engines. Again, the Google search algorithm didn’t undertake a big change, but people had to alter how they conducted their SEO because the surrounding environment changed.
The academy should offer updated content so that every piece of information you obtain from it would be useful and immediately applicable. They should offer current content to keep up with trends like new social media platforms, and newly banned words, phrases, or unpopular ideas.
SEO (Search Engine Optimization) is a major part of a marketing plan or business plan. It is a pretty big subject that affects various other facets of a business and website. It changes everything, from the types of image files you put on your website to which countries you target with your paid adverts. A good SEO Expert Academy course, like those offered by the aptly named SEO Academy, will offer insights into all facets of SEO. Offering information on marketing disciplines, on-page SEO, off-page SEO, hosting advice, and so forth. Take a look at what SEO Academy has to offer. You may be pleasantly surprised.