There has never been a better time to be in the CBD business. As more and more Americans explore the medicinal and natural healing qualities of CBD and other cannabis products, the market is experiencing a boom. Of course, as the demand for high-quality CBD remains elevated, more and more entrepreneurs are entering this space, which is causing saturation in a relatively new and niche market. If you own and operate a CBD business in 2022, you need to find a way to separate yourself from the competition. Though it may sound simplistic, there is a fundamental truth in that for a customer to buy your products, they need to be able to find them. In many ways, this is the core principle behind search engine optimization (SEO). In order to elevate your business to a new level, you need to stay informed on the latest trends in CBD SEO, and by working with a pro such as SEO Expert Danny, you can position your website to begin climbing the search engine results pages (SERPs).
SEO is an ever-evolving concept. It used to be that with a few smartly placed keywords, you could count on Google to crawl your site and rank you reasonably highly. While organic keywords are still a cornerstone of a solid SEO strategy, there are other trends and maneuvers that a seasoned digital marketer should be willing to explore. If you think about it, you yourself are probably not likely to click through dozens of search results before purchasing a product. You can rest assured that your customers share a similar impatience, and you need rockstar-quality CBD SEO to make sure your products remain elevated above your peers. Read on to learn more about some of the latest trends in SEO.
Voice Search and CBD SEO
The way that we search out products has probably changed quite a bit since you first started operating a computer. Time was, you would fire up your desktop and use a dial-up connection to browse online listings. Sounds ancient, doesn’t it? Well, we have gone from desktops and laptops to almost exclusively mobile devices. In fact, some estimate that 90 percent of all internet traffic occurs on smartphones or tablets. Beyond that, more and more users are using voice search (think Siri, or Alexa) to find products they are looking for. As smart devices become more and more commonplace, you should expect voice search to be a point of emphasis, and a good SEO marketer will have a grasp of this.
With so much web traffic occurring on mobile devices, it has changed the way that developers approach designing a website at a fundamental level. Your website should avoid walls of text and your images and videos should be optimized for the mobile experience. Back in 2019, Google began employing mobile-first indexing, meaning that they began crawling the mobile versions of websites in order to determine SERP rankings. To make sure your CBD website does not get left behind, mobile optimization is a must.
Video is No Longer Optional
In the world of SEO and digital marketing, content is king. Content, however, has become much more than simply the words on the page. Any worthwhile SEO strategy in 2022 should include a video component. Some experts actually think video content is poised to pass all other forms of content in terms of consumption. With that said, you cannot afford to remain on the sidelines when it comes to video. Make sure that you are labeling your videos with apt keywords that are still informative to the user.
Optimize Your Images
SEO can run a lot deeper than many realize. For example, think about the images on your website. How are they titled? What are the alt text descriptions? You can put keywords in your file names and meta descriptions, which are fully crawlable by Google and other search engines. Also, make sure your images are not too large in size, as that could slow your load times and disrupt the mobile experience.
Why You Should Work with an Expert
Even if you have more than a passing interest in digital marketing, SEO is such a rapidly-changing area that you can hardly be blamed for missing a trend or two. After all, your primary focus is growing your CBD business to serve as many customers as possible. Well, at SEO Expert Danny, SEO is our business. Our team of experts is always up on the latest trends, and we employ cutting-edge SEO techniques to help our clients rank as highly as possible. To learn more about how we can help you and your business build a more dynamic digital footprint, schedule your initial consultation. You can contact us by email or phone at (213)322-0770.