If you’re running a rehab center, addiction treatment SEO is a key component of a digital campaign. In this day and age of technology, it’s something that every facility owner should be giving great importance to.
Now, addiction treatment SEO isn’t always a successful endeavor. Some of your campaigns won’t always get you the results you’re looking for. But if you avoid the bad practices and stick to the right ones, your chances of achieving your goal become much higher.
So without further adieu, here are the dos and don’ts of addiction treatment SEO. Be sure to take note of them as you put your next campaign together.
Let’s begin with what you SHOULD be focusing on. These are the best SEO practices that if done right, would give you desirable results.
Creating written content
Blogging may seem like an outdated way to create content, but if you have a website, articles are still an effective way to disseminate information. Yes, a video is more visual, but not everyone has the time to watch a seven-minute clip. An infographic can also work, but the information you get to broadcast is much more limited. A blog post is that happy medium between the two. It allows people to scan through sufficient information without taking too much time.
Giving importance to website aesthetics
The company website is essentially your digital calling card. And if you give importance to aesthetics, you create that strong first impression about your brand and what you’re all about.
Yes, web design can be costly, especially if it is top-notch and up-to-date. But it’s a smart, long-term investment that will bear fruit in numerous ways.
Now, let’s proceed to the bad practices you should avoid. Many companies commit these mistakes, so don’t be part of that statistic.
Omitting customer testimonials
Potential customers would want some form of first-hand experience of your product or service, and the testimonials from previous clients show that well. But by not having them on your site, you also deprive readers of that transparency. When you do this, include both positive and negative feedback. Yes, even the latter matters, especially how you respond to them.
Creating content for page views
Many businesses create their content for the sole purpose of racking up page views. This can be problematic because the final product will suffer. A blog post that’s been keyword stuffed, for example, may rank higher because it complies with basic SEO rules, but it will not be readable for people to gravitate to. Instead, focus on creating content that would add value to people’s lives. The results may not be immediate, but they will have more longevity.
An Expert to Guide You Through Your Addiction Treatment SEO Strategy
Whether you’re a new player in the game or a veteran, it pays to know these dos and don’ts. But it also pays to have proper guidance from an expert like Danny Star. He can help you craft perfect strategies, whether it’s social media management or content creation.
If you need more information, visit the official website.