When it comes to search engine optimization (SEO), many businesses focus primarily on creating great content and building backlinks. While these are certainly important elements of an SEO strategy, they are not the only factors that search engines take into account when determining to rank. Technical SEO is just as important, if not more so, as it lays the foundation for a website that is easy for search engines to crawl and understand. In this comprehensive guide, learn all about technical SEO and how an SEO consultant can help you take your website to a new level.
What Exactly Is Technical SEO?
Technical SEO is the process of optimizing the technical elements of a website that are often overlooked, such as website structure, crawlability, and site speed. These elements are critical to ensuring that search engines can easily access and understand the content on a website, which in turn helps improve search engine rankings.
Website structure is one of the most important technical SEO elements. Search engines use a website’s structure to understand the hierarchy of the content and to determine the most important pages on the site. A well-structured website should have a clear hierarchy, with the most important pages (such as the homepage) at the top and the less important pages (like blogs) further down. A professional SEO expert can help you ensure that a website has a clear and logical structure that is easy for search engines to understand.
Internal links are links that point from one page on your website to another. When consumers click on these links, they are able to explore further content and more easily locate relevant information; in other words, they help convey meaning and power to the structure of the site.
Internal linking makes it easier for users to traverse your website, which increases conversion rates and improves the user experience. Also, getting a high rank in search engine results on pages (SERPs) often requires high-quality internal links. Internal links are similar to a website’s organizational chart. They organize linked pages and sections as though they were firm departments. Therefore, it is crucial to prioritize establishing strong linkages between pages on your site so that all material is easily accessible.
Crawlability is another critical element of technical SEO. Search engines use automated programs called crawlers to access and index the content on a website. If a website is not crawlable, the search crawlers will not be able to access the content, and the website will not be indexed.
Google might stop crawling your site if there are technical problems, but an SEO consultant can help make sure that your site can be crawled by fixing broken links, making a sitemap, and using robot.txt files to keep certain pages from being crawled.
Site speed is also an important factor in technical SEO. Search engines take the speed at which a website loads into account when determining to rank. A website that loads quickly is more likely to be indexed and rank higher in search engine results than a website that takes a long time to load. Through an SEO consultant, you can improve a site’s speed by optimizing images, compressing code, and using a content delivery network (CDN).
In addition to website structure, crawl ability, internal linking, and site speed, there are many other technical SEO elements that a professional SEO consultant can help with. These include, but are not limited to, optimizing title tags and meta descriptions; using header tags correctly, having a clean and structured URL structure; implementing structured data and schema markup; and making sure that the website is mobile-friendly.
At Your Fingertips: A High-Quality Technical SEO Consultant
When you employ an SEO expert team such as ours to handle your technical SEO development, you can be confident that the SEO strategies utilized will be correctly executed in order to achieve the intended results. We have a competent and professional staff available to assist you, regardless of the nature of your business or website. Our strategies will assist you in enhancing your website, social media presence, online reputation, and search engine results page (SERP) ranking.
Technical SEO is an essential part of any SEO strategy. It lays the foundation for a website that is easy for search engines to crawl and understand. While creating great content is important, this is not the only factor that search engines take into account when determining rankings.
Find The Best Ally For Your Website Today
Contact SEO Expert Danny if you want an SEO consultant to make sure that your website has a clear and logical structure, is crawlable, loads quickly, and also has search engine optimization. Visit our website, seoexpertdanny.com, to learn more about our services, or contact our office at (213) 322-0770 to schedule a consultation and speak with a representative. Let us offer you the expertise, insight, and assistance that may make a difference for your business.