You started creating your Facebook page and a business account on Twitter. Now, what? Some website owners do join several social media channels to help them spread the word about their company. But if you don’t have objectives, it’ll be difficult for you to succeed in your social media marketing. Your top goals should be […]
Do you use social media to promote your products online? Are you planning to use social media to improve your sales? Start-up companies and well-known brands are mixing social media and eCommerce to increase their sales. But how can you use your social media channel to make sales? Know how to connect with prospects Before […]
Pinterest is a powerful visual search engine. With that in mind, you can also use it to improve your online presence so other users will discover you. It has more than 100 million users. These users are actively searching and pinning new photos based on their interests. However, not all marketers are taking advantage of […]
In 2013, Google announced that it would include in-depth articles in search results. The news, however, wasn’t a surprise for marketers as the company was already heading that way with its Panda updates. But how can you write in-depth articles to make sure that Google will love them? Schema article markup The search engine giant […]
Accelerated Mobile Pages is a project of Google that can be compared to Facebook’s Instant Articles. But, unlike Facebook’s project, AMP is an open source. With its benefits, it’s been embraced by big players and Automattic is the most notable player. In October, Automattic announced that it was supporting AMP and released a plugin for […]
Small businesses today have more ways to market themselves. But it can be difficult to find a marketing method that fits into your small budget and very limited resource. You may use social media marketing because it’s free. But it’s time-consuming. It is also the same with blogging. So, how are you going to market […]
The short answer to it is “yes.” Despite the many benefits of a social media page, you still need to implement search engine optimization. However, these days, you can’t only have one. That is, you must have both a social media page and a website for a better search engine ranking. Social media have its […]
The old SEO was so focused on singular keywords. Today, SEO involves social signals. Social SEO has proven to improve sites’ search engine rankings. But you don’t just focus on social SEO. Instead, incorporate it into your overall SEO campaign. That’s because your site can receive good ranking without social SEO but your site can’t […]
