Kickstarter is a place where you can search for innovative games, documentaries or launching advanced products. It enables entrepreneurs to secure funding without taking out a loan. Although it sounds simple, it’s not easy to get potential backers to see your campaign to rank higher. Lay the Foundation In addition to having an amazing product, […]
PPC or SEO – Which is Better?
PPC (pay per click) and SEO (search engine optimization) are two ways to advertise online. But you may wonder which one is better. Often, we are asked by our clients about these two options. Do they have advantages or are they mutually exclusive? Both have the same goal. That is to increase traffic to your […]
Are GIFs Ideal for SEO?
GIFs are on the rise. With their popularity, some sites are inserting GIFs in their content. But will this type of material affect SEO? Are GIFs bad for your SEO campaign? Google can read GIFs, so they can be added as part of your content marketing. However, you must use them mindfully. The appropriate use […]
Measuring SEO Performance
SEO is a mixture of art and science. But just like other marketing channels, it’s accountable, and its performance can be measured. By regularly monitoring and measuring your site’s SEO performance will help you manage your SEO campaign more effectively. When measuring your site’s SEO performance, you need to consider what really matters. For example, […]
The Importance of Tags for SEO in 2016
A stronger SEO campaign is a must for your site’s visibility and brand’s revenue to improve. There are several ways to achieve an increase in organic traffic. You can start link building, develop a social media presence, and so on and so forth. However, on-page optimization is still vital. And one of the things you […]