SEO Expert Help with Paid Search Advertising – PPC / AdWords Search engine optimization is one of the key elements of any website marketing campaign. Businesses need to be able to use all of the SEO tools available that are suitable for the company, including, if needed PPC and AdWords. Paid advertising is one method […]
A quality score is one of the least understood part of ad words. Essentially, quality score is used to measure the relevancy of your site to Google users. In general, a higher click through rate will mean a higher relevancy to the search query. A quality score is issued at the keyword level. A quality […]
CPC advertising Cost per click (CPC) advertising is an important figure when it comes to paid advertising. CPC is the amount you get to pay for every click on the various ads you have placed on the various places. While CPC is a great way to attract traffic, everybody seeks for a way on how […]
