Link building remains one of the most effective ways to boost SEO. But you need to form an online link partnership with related sites. It’s true that you need to create a lot of great posts so that blog owners would naturally link to your site. However, this can only happen occasionally. What you need is to build inbound links consistently to surely boost SEO efforts.
Here are some tactics that can help you in forging effective link-exchange partnerships.
Find Out If the Site is Indexed by Google
Never forge a link partnership with a site that hasn’t been indexed by Google. The lack of appearance in Google is a sign that there’s something wrong with the site, especially if it has been around for a year or so. If it’s not indexed, don’t bother making it your link partner.
Evaluate Your Partners
Keep in mind that the goal of link building is to enhance your audience’s experience. Find partners that can offer value to your company’s mission and your audience. The content that you’re linking to must offer true value to your audience. Else, you’re only damaging your brand. The audience of your link partner must be interested in your content as well. Otherwise, the natural search benefit will be affected because of low performance.
Know More about its Traffic
You want to get links from sites with steady or increasing traffic. And the traffic should be from your geographic target area. Also, make sure that you’re not getting traffic from link farms and communities.
Avoid Linking to Site with Content Related to Gambling
If your site isn’t related to gambling, porn or payday loans, avoid those sites as your link partners.
Find Link Partners that Rank for Their Brand
Although there are cases that sites don’t rank for their target keywords, you would want your link partners to rank for their brand names.
Hire an Expert
Even if one of your team members know SEO, it’s still vital that you hire an SEO expert to oversee your link-exchange partnerships. SEO Expert Danny, for example, has a team of experts who’ll be totally involved in the first step in the SEO process.
The SEO expert will evaluate the steps you need to take to find reliable link partners and suggest ways to optimize a link’s value. SEO Expert Danny will ensure that your inbound links won’t have an adverse effect on your SEO. The team will make sure that the links will benefit your audience and prevent them from appearing like a spam.
If you need help in forging link partnership, talk to one of our experts at +1 (213) 457-3250