Building your online presence can be quite time-consuming. It’s also frustrating because the positive results don’t happen overnight. By successfully integrating your blog to your website, you’re not only increasing your local SEO but you’re also improving traffic to your site.
Blogging doesn’t have to be a burden to your company. It may require effort and some cost but it’s all worth it.
As a Secret Weapon
It’s a proven fact that blogging can increase traffic to your site. Unfortunately, local businesses are still not blogging. That’s a good thing for you as you can utilize it as your secret weapon.
Blogging consistently offers tons of advantages and one of them is to develop a lead that others won’t quickly imitate.
What Can Blog Do to Your Website?
First, it seduces some parts of Google’s algorithms allowing your site to be included in the search results. You’re somehow playing nice with the Freshness Update of Google. It’s one way of Google to put emphasis on websites that provide up-to-date web content.
Then, it attracts an audience, who is likely to interact with you. Bear in mind that user interaction is a good signal for Google to give your site a higher prominence score.
Blogs can also develop subscribers and invite visitors to be frequent readers. This will make your site appear friendlier and open to humans. It also enables you to communicate with other bloggers as they can post comments and opinions on your blog.
Blog Integration also encourages other people to share your content to their social media accounts. And when they share your content, it gets shared with other people not found in your circles. This will increase your reach beyond your own network.
As long as you post engaging and interesting content that offers value to your readers, they’ll spend more time on your website and read your blog posts. They continue to come back for more information. And if you have images in your blogs, it’s another opportunity for you to drive traffic to your site.
Blog integration is crucial for keeping fresh content on your website the blogs can boost traffic. Each time you publish a new blog, you’re creating a new page. And new page is a signal to Google that you’ve updated your website. Google might consider it as relevant.
The more post you write and publish, the more you can impact your SEO to enhance the number of visitors to your site.