SEO can improve your site’s ranking. However, as you focus too much on it, you may tend to forget the human side of it. That is, you have to tailor your site to real people, and not just on web crawlers.
But Google continues to emphasize the importance of click-through rates (CTRs) as a ranking factor in its searches. It means that if you rank third on page one for a particular keyword. Google monitors the number of people will click on that page.
Google will move your page up to the search results if it sees that it has a lot of clicks. Now, if no one clicks it, that page will likely go down.
It makes sense because Google wants to provide its users the most suitable search results. CTR can tell Google how relevant your page or content is.
Does your site have meta description?
Because of how Google sees CTR, the role of meta description has become incredibly important. It’s your one chance to market your content on your web page. That said, ignoring this essential ingredient will only make your site’s ranking go down even further.
Meta description is a powerful marketing tool that some SEO marketers don’t pay attention to. The great thing about it is that it’s free.
But what is meta description?
It’s a description that describes your web page. It illustrates to the searcher what your page is all about and what they can find when they click on it.
Meta descriptions are vital that they work behind the scenes of your page. They can be the engine room of your online business. When done correctly, they can help your page reach on top of the Google search results page.
Another great thing about it is that you can change it anytime. So, if the current description doesn’t work, you can alter and test it again. The most important part here is to make it stand out from the crowd. Make sure that it’s relevant to your users.
In summary, your content must have meta description as an essential ingredient for your SEO’s success. It’s crucial for your online presence. The success or failure of your online business will depend on how much attention you give to this ingredient.
Meta description will help improve your page’s CTR. It allows every person know the value of your web page.