Organic social media marketing is getting harder and harder to obtain results. When Facebook News Feed changed, it reduced the organic feed as it focused on the people-first initiative. As a result, business pages exposure declined. It’s now estimated that only six percent of your audience could see your posts.
Should You Consider Buying Social Media?
It depends on your goal. However, it does make sense to purchase social media ads because they are cheap, compared to search engine placements. On Facebook, for example, you could spend a thousand dollars and get more return on clicks and impressions than what you could get on Google with the same investment. One of its reasons is the high conversion rates.
Facebook is fading. The reason for this is that younger individuals are using more exciting platforms, like Instagram and Snapchat. Then again, Facebook could still give you a higher conversion rate than other leading social platforms. That said, paid social on Mark Zuckerberg’s platform could still offer you great bang for your money.
It’s true that Facebook offers high conversion rates. They’re not true to all industries. That’s why you need to pick the platform based on your target audience and not overall conversion rate.
Is Paid Social Media Fake?
Paid social media isn’t fake. It may not have the same authenticity as organic social media. However, it does target a specific audience. With that in mind, it provides them with a solution to their problems. In other words, paid social media is straight to the point while organic social media marketing nurtures long-term relationships.
How to Use Paid Social Media Properly?
You need to diversify your campaign. When it comes to social media marketing, you must never put all your eggs in one basket. Keep in mind that individuals want a brand that feels authentic. To reach that goal, you need to be present in major platforms.
If you’re worried about your budget, don’t be. You can begin your paid social on a certain network. It can help you gather interest in your brand and start building leads and online presence. After that, you can run a paid ad on another channel.
Paid social is vital in generating leads. It also creates your brand’s online presence. It targets the audience effectively and it offers high conversion rates. But you need to use it right.
If you need help in diversifying your organic social media marketing, please contact our SEO experts at SEO Expert Danny +1 (213) 457-3250