Plastic surgeons have a lot of things in their hands. They may not have the time to learn SEO, though. However, their digital marketing team must do so. Their team might be so focused on paid ads to boost the plastic surgeons’ site ranking. But to truly market the services of cosmetic surgeons, then SEO is vital.
Learn SEO to Boost Site Traffic
If you are handling the digital marketing aspect of a plastic surgeon’s website, it’s vital that you also learn how to do SEO. Yes, even if you have implemented paid ads, optimizing the site remains a vital method in achieving great results. This is especially true if you wish to boost the site’s traffic.
When people wish to undergo cosmetic surgery, they use search engines to find cosmetic surgeons. Most of them choose to click the first results on Google. According to the new data, “Google search statistics study shows that the first organic search result on Google has an average click-through rate of 28.5%. That rate drops dramatically after the #1 position. The second position has a 15.7% click-through rate, and the third position, only 11%.”
Thus, to ensure the plastic surgeon’s site appears on top of the search engine results, you should implement the correct SEO strategy to boost traffic to the site. SEO helps the site in ranking higher in search engines. It also gets the site’s pages in front of the eyes of potential patients.
Attract Ideal Patients
SEO helps ensure that the right people visit the site. Those who wind up on the site through search engines are likely to be searching terms related to plastic surgery. It means that they are actively looking for a cosmetic surgeon. They may be searching for “plastic surgery near me” or the “best cosmetic surgeon in Los Angeles.” In that case, if they land at the site of a plastic surgeon, they are interested in undergoing plastic surgery. They simply want to know the services of the doctors and whether or not they meet the visitor’s needs.
Learn More About the Target Audience
As the digital marketer of a plastic surgeon, you need to learn more about the target audience to create content that the visitor is interested in. Knowing what questions and concerns they have can improve how the site interacts with the visitors. You can also use your knowledge about the target audience in implementing other ads.
Make Lead Generation a Lot Easier
SEO simplifies the lead generation process. As the site is optimized for search engines, the site will get more visitors. You can provide them with more options to optimize their experience and encourage them to click the contact me form or call the surgeon’s office. As more and more visitors come to the site regularly, you can try lead generation strategies. Optimizing the site content and pages can indeed streamline the lead generation process to get the right leads.
Are you searching for help with your marketing strategy? Learn SEO here or call (855) 605-7361.