You started creating your Facebook page and a business account on Twitter. Now, what? Some website owners do join several social media channels to help them spread the word about their company.
But if you don’t have objectives, it’ll be difficult for you to succeed in your social media marketing.
Your top goals should be building awareness of your company or brand. However, you must choose the right channel based on your audience. In this way, you can continuously engage with your audience to have a regular presence.
Another objective you must have is to use social media to attract new customers or new leads. But you need to identify your customers’ issues first before you can attract new leads.
Then, you need to encourage your existing customers or clients to stay loyal to your brand. Social media is a powerful way to build communities and encourage your customers to be your brand advocates.
To do that, you need to communicate with them on a regular basis. You must make them feel that they’re special. If you do it right, they might do the same for you.
Why is awareness a top level objective of your Social Media Marketing?
The answer is obvious. You need to build a brand, increase your followers and raise your profile. But to raise awareness of your brand, you should first establish your expertise by providing your fans highly valuable content.
You should try to become the go-to resource of your own niche. Make sure that you’ve picked a very specialized area that you’re expert at.
In building awareness of your brand, you should differentiate yourself from others by doing something different all the time.
How to gain loyal customers?
Social media channels are great in helping you build a community. To build a community, you should make your customers feel special by asking their opinion and give them exclusive offers.
Encourage your fans to talk about your brand and recommend it to their contacts. It’s how you develop brand advocates.
Social media marketing will also help you improve customer service. Twitter is one of the channels that you can choose for your customer queries. But you need to be quick in answering your followers’ questions as they expect an instant response from you.
Thus, you need to monitor your account and mentions constantly.
These objectives shouldn’t be done all at once. Pick the ones that you wish to focus on. When you set up your goals, it can be easier for you to measure the results of your social media marketing.