Do you want to succeed in boosting your site’s search engine ranking? You can do so by avoiding bad SEO habits of the past. Instead, you replace them with content-focused strategies. On this post, you’ll find some white hat SEO tips to boost ranking of your website.
Choose your keywords properly
Your SEO campaign will fail without conducting a thorough keyword research. The keywords you must use should be specific to your company. They must be in conversational sound, rather than a marketing vibe. When performing keywords research, you should consider how you search online.
Then, it’s also ideal that you opt for long-tail keywords. Insert those keywords on your content as much as possible. However, they must sound natural. With long-tail keywords, you’ll get better conversion rates.
Adjust Internal Links
Your site’s navigation should be structured properly as search engines use it to determine the importance of a certain page. The more internal links a page has, the more PageRank it will gain for relevant queries.
Most business owners don’t have any idea on how their internal links should be structured. As a result, they link their posts to unimportant pages that won’t stand a chance to rank higher in search engine results.
To adjust your site’s internal link structure, you must start by auditing the links using an automated tool. This will help you identify pages that aren’t essential but they receive a great amount of inbound links. Then, use the no index code to tell the search engines not to index them. It’s also ideal that you add a no-follow code for those links. This will help in preserving PageRank flow.
Improve load speed
Currently, Google includes site’s load speed as a determining factor of how important your site is. If your site takes more than three seconds to load, your visitors will abandon your site.
To start optimizing your site’s load speed, check it using an online tool that gives you a breakdown of every aspect of your site and how long it will take to load. Use the results to optimize your code and images that have been causing longer load times.
Before, you can easily buy links to improve your site’s ranking. Today, however, search engines have become smarter. Google, for example, considers link buying as a violation of its Webmaster Guidelines.
Instead of spending your money on links, try spending it on creating content that can attract inbound links.
SEO can be quite difficult. Hence, it’s ideal that you simply hire an SEO expert to boost your site’s ranking. In this way, you don’t have to worry about how to improve your ranking because someone has already done it for you.