If you’re still new in the SEO landscape, you may find it foreign and complicated. But it shouldn’t be too complicated if you are armed with knowledge and you have an SEO specialist who will guide you throughout the process.
Without spending too much, you can improve your SEO campaign for your small businesses by applying some of these tactics.
Sign up for Google My Business
Don’t worry it’s free. By signing up to it, your site will appear in local search results for inquiries that are unique to your area where you operate.
Google still shows local results even when users have broad queries. It’s something that you can capitalize on.
Create a mobile-friendly website
But it must be a fast internet site. Work with an expert web designer or developer to help you out in making your content mobile-friendly. It can be done quickly and very cheap.
When you optimize it to be mobile-friendly and load-speed, you’ll surely stand out from your big competitors.
Understand your online audience
Before you can even create content for your audience, you need to have a thorough understanding of what your readers are looking for. Know about how they spend their time when they’re online. Learn about the content they want to read.
If you understand your audience, you can quickly grab their attention. If your users want to read tutorials about an individual topic within your niche, then it’s maybe time for you to produce a useful tutorial content.
Monitor security issues
You must always watch for any security issues to your site. There are free tools out there that can help you catch possible issues. Remember that a compromised site will highly likely to lose traffic and visibility.
Claim your address on Google Maps
It’s only applicable if you have a physical location with offline customers. If it’s your case, you should claim your address on Google Maps so your clients can find your brick-and-mortar store.
Hire an expert
But make sure that the expert is reliable and only implements white hat SEO. Keep in mind that SEO agencies that use the wrong methods can only cause a lot of damage to your website. Some of these agencies will provide short-term results but will only expose your site to penalties in the long run.
Don’t rely too much on search
SEO is great to improve your search rankings. But don’t put all your eggs in one basket, as they say. Instead of relying too much on Google, consider the benefits of email lists, social media, and other methods to attract customers