It is important to remember that not all SEO companies follow Google’s best practices. Some of them still use those black hat SEO strategies. So, if you are planning to hire an SEO company this year, make sure that the agency uses SEO strategies that meet Google’s guidelines. In that way, you could avoid your site getting penalized.
To avoid it, you must know what those SEO strategies are that could get your site penalized by the search engine giant.
Link To Your Homepage
As part of your backlink strategy, it is okay to link to your homepage. But you must do it the right way. Remember that Google now ranks pages and not websites. For that reason, it is vital that you link to a quality content on your site, instead of your homepage.
Another thing to avoid is to use the exact match anchor to homepage link. It is a sure road to Google penalty.
As mentioned earlier, homepage linking is fine as long as it is done naturally. For example, you can use a quote that links to a homepage of the person who said that quote.
The problem arises if you only have a home page that has product landing pages. To alleviate it, you can start a blog and provide content that offers value to your audience.
It is a method of creating backlinks to particular sites. Ask your SEO provider if it owns the acquired backlink for your site. If it is, your provider is likely using a link farming.
Link From Penalized Websites
You should never obtain a link from a site that is penalized by Google. If you have links from such site, you are not doing any favor to your website. Instead, you must obtain links from trusted sites, which are not penalized by Google.
If you wish to hire an SEO company, make sure to ask how it gets links from. Make sure that the links it gets come from Moz and other trustworthy websites.
Never buy links as it violates Google’s policies. To make sure that links come naturally, you must only acquire valid links. If you purchase links, you are using black hat SEO. The reason for this is that you are likely getting links that violate Google’s guidelines. You are likely to get links from sites that are penalized by Google.
That said, make sure to check with your SEO provider to know whether or not it acquires links using only white-hat strategies.