Is SEO Right for Every Business?

Like it or not, SEO isn’t right for every business. In some situations, an organic search may not be an ideal option to market your brand.

But what are those scenarios?

In this post, let’s talk about those situations where organic search isn’t right for your business.

Budget

It’s a common issue. Some companies want to rank higher for a specific term within a set budget. However, before you make a budget, you need to survey the market first. That is, you need to figure out whether your business is local or national.

When choosing a budget, make sure that it’s realistic. It’s difficult to estimate the cost, but some tools can help you get a glimpse of the competition. Even you’ve attained your goal, there must be other efforts to be done and maintained.

If your budget is too small, you might not be able to achieve your goals.

Time

You might want to achieve higher ranking within a short period. Unfortunately, no one knows how long it takes for your business to go up in the SERP. If you want an aggressive effort, you need to invest more. But it’s not achievable if you have a very tight budget.

Competition

The recent move of Google made it harder for your company to appear on SERP. That’s because Google is now showing four ads at the top of its SERP for some key terms. As a result, organic content is pushed down the page.

Competition is fierce. If you don’t have an aggressive SEO plan, you’ll end up at the last page.

New business

Don’t expect your business to go up if it’s still new. Remember that organic search can take time and effort. That said, if you’re in a highly competitive market, you can’t easily compete against the giants.

Now, if you want fast results but your business is still new, and your budget is extremely low, then SEO isn’t right for you.

You need to give SEO a time for you to see the results you want. Campaigns can take six months to a year to provide you with the best results.

If you want a speedier tactic, you need to focus on marketing your products that can deliver results quickly.

SEO is tough. You need to be realistic with your goals. You can’t achieve success in it within a short period using a small budget.

Do you want to know if you can take advantage of SEO for your business? Please call our experts today: