The e-commerce industry is dominated by Amazon, Walmart, and the likes. If you have an e-commerce site, you can still dominate the scene through the help of our SEO professional.
Technical SEO Professional Tips to Increase Traffic
Use of Long-Tail Keywords
They do not attract more traffic. Rather, they can give you higher conversion rates. They enable you to understand consumer intent.
Long-tail keywords will show what the consumer wants. Furthermore, they offer plenty of opportunities where you can use them, like in the meta descriptions and titles, as well as the product description.
You may use Google Trends to find long-tail keywords. Our SEO Expert tool can also provide a list of long-tail key phrases that you can use on your e-commerce site.
Include Title and Meta Description
For every product page, make sure that you only add unique titles and meta description. Add relevant long-tail keywords in these fields.
Ensure that your meta description is attractive enough that compels users to click on your product page and purchase from there.
Evaluate the Site Structure
It makes your content easy to access. Make sure that the most important pages on your site can be accessed in less than three clicks from the home page.
Opt to have your product on one category or subcategory. Your URL structure must also be consistent and clear. For instance, if you are selling posture corrector, the URL should be “www.domain.com/posturecorrector/brand.”
Learn to Use Canonical Tags
Large e-commerce sites have several categories. The result of this would be different URLs with the same content. But duplicate content is frowned upon by Google.
You can avoid it by using a canonical tag. It is an important HTML element that tells the search engine the version you wish to be indexed and shown in the search results page.
Use Alt Text for Images
In an e-commerce site, images are vital. But search crawlers do not understand images. That’s why you need to put a clear description through the use of alt text.
In that way, the crawler will know what the image is all about. Use descriptive alt text so your customers will know what the image is about in case the photo fails to load.
Utilize Redirect for Some Product Pages
They are especially useful for products that are out of stock. Some site owners would just take the pages down. Unfortunately, this method can cause a 404 error, which can affect your search results negatively. Hence, consider redirecting those pages to the most relevant page.
These are not the only tactics that you can do to increase your e-commerce site’s traffic. By hiring our SEO professional, you can focus on improving your products and services, while our SEO expert will tweak your site to the point that it gives the search crawlers a better understanding of your site.
From there, they can properly index your pages and present them to people who are interested in purchasing your products or registering with your services.
To find out more about how our SEO professional can help boost your e-commerce site’s traffic, please give us a call at (213) 322-0770.