If you have an online business, you shouldn’t focus on just having a great design. You also need to look into ways on how to improve your online visibility. Remember that the primary factor that affects your online profile is the search engine ranking.
SEO Mistakes Hurting Business
These days, the majority of buyers research online before they make a final purchase decision. That said, it’s integral that you have a brilliant SEO strategy to rank higher in search results.
To make your site a revenue-generating machine, you should avoid these SEO mistakes.
Failure to update low-quality pages
If you haven’t refreshed your low-quality content yet, you should do it now as low-quality pages can affect your site’s overall ranking. You may wish to remove them or fix these pages as Google suggested.
Low-quality pages that need to be fixed will include duplicate content, primary intent to improve ad revenue, dead pages with incoming backlinks, broken images, improper pagination and old pages, among others.
Not using Analytic
The main goal of SEO is to drive conversions. It’s not just about bringing organic traffic. No matter how massive your website traffic is if it’s not converting, then it’s still useless.
That said, it’s essential that you monitor your traffic and use those amazing analytics tools.
Using irrelevant keywords
Keyword-rich content is no longer enough to improve your search engine rankings. Thanks to Google spam filters, stuffing keywords is no longer a smart idea. Instead, the search engine giant will consider your site as a very low quality.
Keyword stuffing is against the best practices of Google as it doesn’t offer positive user experience.
Apart from that, the use of too many keywords will make your post unreadable. As Google tracks your visitor’s satisfaction signals, keyword stuffing can hurt your site’s ranking. It will just make your visitors leave as soon as they arrive on your site.
So, if you’ve been using keyword stuffing as part of your strategy before, then it’s time for you to update your site. Check your site whether or not it’s violating Google’s rule.
After you’ve checked and fixed this issue, it’s now time for you to focus on providing your audience compelling content to promote higher rankings.
Do not buy links
Link scheme is no longer useful today in improving your rankings. It’s against Google’s Webmaster Guidelines. Manipulating your outbound links is a violation of Google’s rules. If Google penalized your site, then it could surely hurt your online or search visibility.
It will also cause a negative impact on your organic search traffic.
Google, Bing, Yahoo and other search engines update their algorithms regularly. Thus, it’s smart to update your tricks and employ only good SEO strategies and avoid those SEO mistakes.