Yes, SEO does matter when you plan your web shop. A site without a solid SEO strategy is like baking a cake without eggs. It will be a waste of time, money and energy.
Unfortunately, most website owners neglect to hire or involve their SEO team in the design process. Instead, they build their site first and hire an SEO specialist to do the magic. They expect SEO professionals to have their magic wand so their site will rank well on Google.
But it does not work that way.
Instead, you must create the site right the first time. It means that all elements must be included, included SEO, during the planning phase. If you don’t, it will just lead to wasted time and money.
Your online shop or eCommerce site will only have online sales if it has visitors. To gain visitors, your site should be found first. And this is where SEO plays a critical role.
Those successful eCommerce sites hire or get their SEO consultants involved in the early phase of building their websites. That’s because organic search rankings will never be achieved using SEO tricks if they are applied later in the process.
That means you need to include SEO during the website structure, design, content organization, information architecture, and so on and so forth.
It is essential because your site’s design can have a positive effect on search engine visibility and your site’s traffic and sales.
It is also vital to remember that even if you enjoy higher search ranking, you don’t need to improve your site anymore. Hopefully, it is not your case because it is a dangerous thing to do. Always remember that you can’t control how Google works.
That said, you must always innovate and update your site. In this way, your ranking, sales, conversion rates, etc. will remain high.
No matter how popular your company, your company’s site will still be the same as other sites when it comes to the web. To set it apart from other sites, you need an effective SEO strategy.
But SEO is not all about ranking and keyword research. Rather, it is also about improving the user experience. A real SEO expert will use the data to understand your customers on a more personal level.
In that way, you will know your clients’ pain points and what type of solutions they are looking for. When you know your audience, it will now be easier for you to tailor your site based on your customers’ needs.