Keyword rankings are vital factors in every SEO campaign. But you need to improve them every day. Else, your competition will take your top spot. Our SEO experts recommendations would include making continuous improvements.
It means that you need to test new tactics as they arise and monitor their performance. If needed, you must adjust them. As the search landscape is evolving, you must always look at the big picture.
SEO Recommendations for Improving Keyword Rankings
Understand Your Rankings
To do so, you need to measure them. Consider using Google Search Console to export keyword data. By looking at them, you will know which keywords and landing pages are valuable and which ones are underperforming.
You should look at keywords that rank in the top spots because they are likely to provide you with quick wins.
Use the Right Keywords
Understand the search intent and the difficulty of ranking. Search terms can have a different meaning. That’s why knowing the intent will give you a proper understanding of what stage the users are in the funnel.
You may conduct a SERP analysis to know what search terms are ranking in the top result for the main keyword targets. From there, you can conclude what content you need to develop and create a plan to create such content.
When searching for the right keywords, you must not ignore long-tail search terms. They have a lower search volume.
But they have targeted audiences. And these are people who are ready to buy. If you ignore them, you are missing out on a lot of opportunities.
Provide Better User Experience
To improve organic search visibility, you need to boost user experience. One of the things that you can do is to confirm that you are targeting search terms with the right search intent. Then, align them with the language that your target market uses.
Then, make sure that your title tags, meta descriptions, and headings are engaging enough to compel searchers to click your link and visit your site. You must also optimize your content so visitors will stay on your page a lot longer.
And do not forget to improve your page speed. You must give your visitors the content they need quickly and seamlessly, regardless of what device they are using.
Improving page speed can be achieved by compressing images and making the pages more mobile-friendly. You should also clean up your code.
There are so many things that you can do to boost your keyword rankings. These techniques are just the tip of the iceberg. If you wish to dominate your niche, make sure that you hire an SEO professional that can give you proven results.
Combining SEO and Other Digital Marketing Methods
Our other SEO experts recommendations would include combining email marketing, social media marketing, and SEO to boost your keyword rankings. But if you do not have time to tackle these things, then give us a call (855) 605-7361. Our SEO experts will be ready to assist you at any time.