In order to compete effectively, you need to have the best SEO expert tools in 2016. It can be difficult for you to find a suite of tools that can offer you everything that you need for your SEO campaign. To help you investigate your competition and improve your search rankings, here are some of the tools you might want to consider in 2016 to improve your search engine optimization campaign.
1. Keyword Analysis Tool
SEO revolves around keywords and without keywords SEO does not exist. Over the past years, it has become increasingly difficult to know what keywords your users are using in finding your site. Thanks to Google’s “hiding” the data from its Keyword Planner.
One of the best keyword analysis tools that you can trust is Moz. It’s not a free tool, but it offers a free trial to get the hand of the tool and find out if it has all the features that you need in analyzing keywords and other things.
SEMrush is also good, as it lets you see your competitor’s keywords and how they rank.
Knowing how your site currently ranks is also essential to help you create an improved online marketing strategy that can fully maximize ROI.
One of the best tools is Google Search Console. It’s Google’s own suite that allows you to monitor your website’s performance. It’ll also tell you what keywords your site is currently ranking for.
If you want a more in-depth analysis of your ranking, you may use Authority Labs. It’s a premium tool that’s handy enough to track and graph all the keywords that you can use for your site. It also checks the keywords you’ve used and give you a weekly report.
3. Content tools
Are your contents updated? Google ranks sites that offer updated contents. Updating your sites regularly will not only keep your site relevant but it’ll also help in optimizing the search engine.
To find better and unique content that you can use for your own site, try Buzzsumo. It has free and paid version that lets you identify what content is working around a given topic. It also highlights major influencers of a certain industry.
Another SEO expert tool that you must have in 2016 is a link building tool. This type of tool makes sure that the inbound and outbound links are of high quality.
In addition to using a link building tool, you should also use link removal tool. This is a great tool for you to remove all links that you bought in the past. Disavow tool does a great job in this category.
Well, these are just a few of the SEO expert tools in 2016 that you must use to improve your SEO campaign. There are other tools out there, but these are the most powerful ones.