Buying links is still being practiced today. And our SEO Expert Danny has pieces of advice before engaging in this practice.
SEO Expert Danny Does Not Recommend Buying Links
It is a black hat SEO. Since it misleads Google and other search engines, it is regarded by many as black hat search engine optimization. Buying links directly will only hurt your off-page SEO.
However, if you are using a service that will help you generate exposure and backlinks, then it is a different story.
When you need to build links, you must not utilize link networks, such as PBNs and sites that publicly sell links. You should also avoid vendors sending you an email that they can give you placements on authority sites.
Instead, focus your link building effort on real sites and blogs. If the sites are accepting advertisements, ask if they could put native placement on their site, rather than banner ads. You may also consider contributing to large publications for content.
When finding link building opportunities, you must make sure that the links you “buy” are from quality sites. In this way, the link building will drive awareness and traffic to your site.
You may offer bloggers some money to insert your link in one of their related posts. Keep in mind that most bloggers are not paid to write. And they love it when advertisers reach out to them to advertise.
But when you choose blogger outreach, make sure that you are not targeting businesses. It is not a good idea to offer a business some money just to get a link.
Quality Versus Quantity Links
Stay away from links that aim to manipulate a site’s ranking in Google search results. It is a violation of Google’s guidelines. Since not all links are created equal, you must make sure that the links are the best ones available.
Since Google does not like link building and it hates sites that purchase links, you must consider internal linking to your site. It is the easiest way to help you get started with your link building strategy.
For that reason, your website should have a blog for long-term success. It gives an avenue for you to link your articles in one place. And Google utilizes it to see how you link your pages.
As you create more content, you are adding an internal linking structure to your site. It makes it easier for Google to look and crawl your site.
SEO Expert Danny on Building Links
One of the services that we offer here at SEO Expert Danny is link building. But we do not sell links. Rather, we reach out to bloggers and authoritative sites to add our clients’ links to their content. We also create content for our clients’ sites and build internal links from there.
Link building remains a vital part of SEO. However, you need to do it right. Else, Google will penalize you. And a Google penalty is not good for your business. Let us help you build links through our SEO Expert Danny services. Find out more about them by getting in touch with us at (213) 322-0770.