Many law firms want to know when they will see results if they start their SEO for law firms campaign. Unfortunately, there’s no simple answer to it. The reason for this is that the answer depends on a lot of variables. And you should remember that these variables change and evolve.
Is SEO for Law Firms Effective?
Potential clients perform online searches before they hire an attorney. They use different devices when conducting a search. Google presents pages on the first page of SERPs that are relevant to users’ search intent. If your content isn’t relevant to the search, it won’t show your page. That’s why it’s vital to optimize your content for the search engines. And this is why SEO is vital to boost your law firm site’s ranking.
Why Focus on Google?
SEO doesn’t only focus on Google. Rather, it involves optimizing your site for search engines. However, most SEO efforts are designed for Google. The reason for this is that Google is the most popular search engine in the world. The market share of Google is 80%, which is pretty impressive. Other search engines are vital, too, but they rank too low. For instance, Bing has a 5% market share worldwide, even though it has 33% search engine users in the US. This is one reason Google becomes a verb.
Should You Ignore PPC?
PPC advertising is also vital for your marketing efforts. We don’t recommend ignoring it. Rather, we suggest incorporating it with other marketing strategies. However, SEO is the most affordable. The reason for this is that you don’t pay for any ad. Your website will show up on the first page if it’s fully optimized. Your target customers will see your site and be acquainted with it.
Is SEO Better Than PPC?
One is not better than the other. However, PPC’s results are instant. But if you stop paying for ads, the benefits will also stop. SEO, on the other hand, offers long-term results. Even though the process is ongoing, the results will stay for a few months. Even if you stop tweaking your SEO campaign for a while, the results will remain. However, it’s not advisable that you stop adjusting and optimizing your site.
What to do to Help You Get Started?
The first step of SEO for your law firm’s website is to understand what SEO does and know how it works. You must know the things that Google algorithms are looking at when it presents results to users. The entire process is tricky. That’s why it’s vital that you work with an SEO expert. You should focus on providing your clients with the best legal advice while the experts will optimize your site to attract more clients. Call SEO Expert Danny today to know more about our SEO for law firms services: (855) 605-7361.