Our search engine optimization by SEO expert service involves optimization of Google My Business listing. GMB will help in increasing your brand’s exposure. It also increases repeat customers.
But not all businesses are taking advantage of this listing. One of the reasons is that they do not understand the best ways to optimize it. If you hire our experts, we can help you optimize it and make your site perform in local searches.
Verify Listing through Search Engine Optimization by SEO Expert
If your business has been around for more than a year, you do not need to create a new GMB. Rather, you just have to claim your business and verify it. Verification is simpler these days.
On the other hand, if your business is still new, you must create a new listing and make sure to add your physical address. If you only serve a specific area, you can hide your location publicly.
Input Accurate Business Details
A complete GMB is likely to get a customer purchase. Ensure that the business details on your site and on GM are the same. Check your name, address and phone number (NAP) for any errors, like outdated and inconsistent information.
Choose the Right Category
You must only pick the right category of your local business. In that way, when a user conducts an organic search, your listing will show up.
You must choose one primary category. Under the secondary category, you can choose 9. Keep in mind, though, that there are 4,000 categories that you can choose from.
We can help you pick the right category for your business that will boost your business’ ranking. What we avoid here is to pick categories that are not relevant to your business. Then, we will constantly monitor the categories that we missed out.
Add Images and Videos
Sure, your GMB listing has the right details about your business. However, it is not enough to attract an audience. You need to include relevant images and videos. People are likely to click on your listing if they can view your photos.
To give people an idea of your business, you can add your business logo, cover image, and general photos. Upload pictures of new photos regularly to improve user engagement.
It also helps with your rankings. When you upload photos for your GMB, you should add titles, alt text, captions and geotagging. This is one of the many ways to optimize photos. It can help in ranking for local results.
Get User Reviews
Encourage your customers to leave online reviews. Google uses reviews to determine whether your business should appear in Google Maps.
You may email your customers and ask them if they could leave reviews. But make sure that you make it easier for them to write feedback. You may also add survey links and explain how it can help your business.
More and more consumers are conducting local searches. If your site is not fully optimized for GMB, your business will not appear even if the customers are nearby and they are looking for a business that is related to yours. To know more about our search engine optimization by SEO expert service, please contact (855) 605-7361.