Because everyone wants to look his/her best, plastic surgery practices have grown and sprung up across the country. With that in mind, the competition is tight. And it means that you need to bolster your campaign. To ensure that you’re getting a fair share of leads, you should include plastic surgeons’ SEO campaigns in your digital marketing strategies.
Why is Plastic Surgeons SEO Vital?
This is vital to the long-term success of your practice. SEO is the vital link between your practice and your potential patients who are actively searching for a plastic surgeon like you. But SEO is tricky. Without a plan, SEO won’t work for you. Thus, to ensure that this method will boost your ranking and convert visitors to patients, here are the things that you can do.
1. Choose to Boost Local SEO
Most patients won’t look for a plastic surgeon outside their area. Thus, it’s vital that you tap into the local SEO when optimizing your online presence.
- In every copy on your site, insert the name of the city where you’re practicing.
- Then, make sure that you claim your Google My Business Listing. It lets your business show up on Google Maps. It’s also one way to improve your rankings.
- And if the potential patients become aware that you’re just close by, they are likely to schedule an appointment with you.
2. Make Use of a Blog
Blogging isn’t dead. However, it isn’t the same blogging as it used to be a decade ago. According to Hubspot, “At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients. It’s also armed us with the ability to elevate our brand’s position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.”
How to do blogging successfully? Your blog posts should answer the questions of your potential clients. But every blog post must be properly optimized. In that way, it will show up in the search results. You should also ensure that your posts are up-to-date.
3. Conduct Keyword Research
You can’t just guess what plastic surgery keywords people are using to search for your price. That’s why it’s vital that you use a keyword research tool.
Opt to use Google Adwords. It can help you find the right keywords that can help convert leads. But there are other keyword research tools that you can use to complement Adwords, like SEMRush.
4. Update the Campaign
SEO isn’t a one-time campaign. Once you’re done optimizing your website, you need to update it regularly. You might need to tweak some of your keywords. Keep in mind that the things on the Internet are changing fast. Thus, updating your target keywords will guarantee that the key phrases you’re targeting are still getting a lot of traction.
Need Help with Your SEO?
If you’re new to SEO, though, we highly recommend consulting with an expert. Talk to us about how our plastic surgeons SEO services can grow your practice while you reach new patients: (213) 322-0770.