In less than two months, we’ll be welcoming the new year. Marketers like you must plan for the year. Now is the right time for you to think about the future. Find more resources to help you grow your market share. When you plan your marketing calendar for next year, you should consider replaying your previous strategies. Then, you can come up with new techniques to succeed during the upcoming year. If you’re not sure what to do with your marketing calendar for next year, here are some tips:
Dedicate up to 10 percent of your budget for testing
Testing your marketing strategies requires a monthly budget. Before, marketers could survive with three percent of their budget. Nowadays, they have several digital options. With that in mind, they need to increase it by up to 10 percent to test new ideas and try new technology.
Train your people
Make sure to conduct on-site, online and off-site training for your staff. It’s vital that your marketing team must attend conferences to keep up with the trends and help boost the growth of your company.
Every aspect of your marketing program should have an ROI. For digital marketing, it’s easy to track it as you can measure the clicks and sales. It’s vital that you monitor it. Not tracking the results won’t help you in assessing how your marketing goes. Now, if you see an item that doesn’t work, you should cut it from your budget.
Perform a research
When you create a marketing calendar, make sure to include research. By doing research, you’ll understand what your customers’ wants and needs are. You can use new methods to research your customers. One of these methods is an online bulletin board. It’s an excellent way for you to talk to your customers from the comfort of your office. This method is also cheaper and more effective.
Manage your content
Make sure that you have a separate calendar for the content that you need to deliver throughout next year. It must include content for print, blog posts, social media, and video, among others. Emphasize on making videos because most readers want to watch your story, rather than reading your story. Do you need help in planning your marketing calendar for next year? We’re here to help. Our experts in digital marketing have more than ten years of experience in this area. You may talk to them through (213) 322-0770 and (855) 605-7361.