Local SEO isn’t as popular and treated as important as it should be. But it’s becoming more valuable today because of the latest technologies and brands and businesses that are looking to get a slice of the SERP (search engine results page).
Now, if you wish to improve your ranking to get a steady flow of traffic, it’s important to have a local SEO strategy implemented on your site.
Mobile technology is finding its way into everyone’s pockets. Every user is more comfortable using it as a way to search something.
It also showed that the majority of mobile searches are said to be local specific. One of its reasons is that mobile users can easily search on the fly. So, they’re more likely to perform local searches.
What’s more interesting is that search engines, like Google and Yahoo, are responding to that trend. That is, they collect more details about the users’ locations and search histories. They do everything to give users local-specific results.
With local SEO, you could outrank a bigger company because of your proximity to the searcher.
If it’s local visibility you’re looking for, then you should take advantage of local SEO. It gives you more opportunities to get involved in the local scene. That is, if you frequently publish content about your city, region or neighborhood, then your fellow entrepreneurs will also notice you.
Plus, it lets the citizens in your area to be on your side. That means more public visibility. And if you regularly attend local events, you’ll get better local exposure. Then, if you take advantage of it along with your social media presence, you’ll surely be in prime position to build a huge list of loyal local audience.
There’s less competition.
Since you’re targeting a local market, you’re only dealing with less competition. Although narrowing your focus might give you fewer potential searches, it’s still better because they’re highly likely to convert into buyers or clients. It makes you more valuable to a smaller population who’s more likely to provide you better profits.
Does local SEO apply to national brands?
Yes, it does. Local SEO is valuable to them because it’s relevant and targeted focus on nearby audience. That makes it useful for any company even those national brands.
So, whether you’re just a small local shop or a major player, you’ll need to start implementing local SEO strategy. Local is already getting bigger, and you don’t want to be left behind.