Successful brands prefer white hat techniques because they know that they make their site more visible by providing their audience quality content and use organic link building.
Here are some reasons you must only opt for white hat SEO.
High-quality content increases chances of being shared on social media. It is also worthy of getting incoming links. These two elements are key ingredients in getting traffic to your website. Your content must be original and relevant to your niche. It should also be free of spelling and grammar errors.
Use Of Effective Keywords
Google hates keyword stuffing. However, keywords are still the key to ranking high on SERPs. Thus, make sure your site is centered on a certain set of relevant keywords. To use the most effective words, conduct a thorough research and know what people might use in finding your site.
Do not focus on single words. Instead, use long-tail keywords, too, in your content to be more precise to your products/services. They are more powerful in getting high ranking. For example, use propane fireplace mantel, instead of fireplace mantel.
Use Relevant Links
Backlinks are regarded as a vote of confidence. If other sites are linking to your site, then it means that you have provided quality content. From that, you are reaping the reward of getting high search ranking for that content.
However, aim for good links only. Thus, ensure that your site is only getting relevant links, i.e. they are related to your site or the content you posted.
Use Internal Links
When you talk of links in white hat SEO, never forget to use internal links. They link to a content within your own site. It is an indicator that your site has high value. But avoid over stuffing internal links. The best practice is to use two to three links to pages within your site.
White hat techniques are designed for long-term results. Their goal is to improve your site’s visibility. Although you can only obtain the best results after a few months, it is the better way to go.
Black hat approach might offer you short-term success. However, Google and other search engines are getting more and more sophisticated. If you choose black hat techniques, they can only cause devastating effects on your site making it prone to penalty. If your site is punished, it will be re-indexed. And you cannot afford that, can you?