Pay for performance SEO is something that you must consider very carefully. Just like other things in life, you don’t want to spend your hard-earned money on things that provide you with little to no value.
When it comes to SEO, it’s always a good idea to only pay for performance. Unfortunately, there are so many snake oil peddlers everywhere. These companies offer pay-for-performance tagline and would encourage you to sign up to their service so your site would get to the no. 1 position in Google search results. But when you try to ask them how, they can’t give you an answer.
But not all pay for performance SEO companies are like that. If you’re just cautious enough, you can find the best companies that offer such service.
The Dangerous Hazards
SEO has a bad name. It’s one of the reasons most companies shift to inbound marketing to gain free traffic.
But we all have tried to game the search engines, even if we all know that it’s one of the most stupid things to do.
When you need to pay-for-performance SEO company, you must stay away from firms that offer article syndication, thin content, keyword stuffing, content spinning, directory submission, fake social signals, low-quality backlinks, cloaking and several others.
You should also steer clear of companies that define performance SEO based on rankings. They’re easiest to manipulate in the short-term. But you must understand that SEO is a slow process, and you can’t receive results overnight.
For example, a firm would promise you top rankings for a particular keyword within just a month. Then, the firm would probably do a terrible aggressive SEO so it could submit an impressive month-end report. Of course, because the result is impressive, you’d be super excited. Then, you’d make payment. However, as the days passed by, the rankings just disappeared. That’s when you realize that you’ve just been duped.
Although pay-for-performance SEO companies could help in enhancing your SEO campaign, you must always be wary. Always ask how it can assist in achieving your objectives. You must consider rankings and relevant traffic, as well as profit and customers. Ultimately, these factors matter.
When you consider paying for such SEO company, think about those factors that can affect your SEO ranking, like content, social and user experience, as well as authorship. You should also look into what performance metrics the company is using and how you’d pay the firm.
To know more about the services of a pay-for-performance SEO company, talk to one of our experts.