If you are a musician and want to be found through a Google search, then SEO is vital to achieving your purpose. But you have to remember that search engine optimization works differently from one artist to another.
Musicians can benefit from SEO. But they should use keywords differently.
People search for bands through Google. But they do not search the same way they search for, say best car. Instead, people discover a musician through word of mouth. Or they know about a band through social media. After hearing a band or a musician’s name, they go to Google learn more about the band/musician. Through a Google search, they can learn about the band’s/musician’s upcoming concerts.
That said, if you use SEO, you should decide what keywords that people would type in a Google search. If your band’s name is “Frappuccino,” then a person might type in “Frappuccino concerts” or “Frappuccino tour dates.” Now, if you have a favorite song, searchers might also type in that song on Google search.
After deciding on the keywords that might work for your band, you could now start building content around those keywords the same way other businesses or bloggers would. If you are not sure how to get started, you might want to consider talking to an SEO expert to guide you.
Now, if you do not have a name for your band yet, you should think about the keywords when choosing a name. Make sure that it is unique so as to increase your chances of appearing on top of the SERP. Having a unique name will allow people to find your band’s name online easily.
Is Link Building Necessary?
Whether you are a musician or not, link building is vital to your site. The more sites that link to your content, the higher ranking your site will obtain in Google search results. It means more traffic to your site.
To build links, make sure to reach out to other musicians online. You may ask them to give you a shout out through their social media accounts. It is also useful to request a link back to your site. To improve your popularity online, try doing interviews. Ask those music websites to interview you and make sure that they put a link back to your site in their write-up.
Even if you are a musician, you should consider it as a business. Since SEO is vital for every business, you need to implement SEO to your site.
If you need any help setting up a website for your band, make sure to talk to an SEO expert at 213-457-3250 or 855-605-7361