Mobile searches are increasing, forcing Google to launch a mobile ranking algorithm. That is, if your site isn’t mobile-friendly, it might be penalized. Thus, it’s time for you to work on your mobile websites.
However, it’s a must that you don’t just put a mobile site because Google recommends it. For the success of your site, you must keep in mind the overall design. On this list, let’s talk about the common mistakes that must be avoided when making a mobile-friendly website.
Having a separate URL for your mobile site is a common practice that can cause more harm than good. The reason for this is that sometimes, browsers lie. With a separate URL, you’ll need a script on your server, and it has to detect whether the user is on a desktop or a mobile device. Redirection also causes a delay in loading time, thereby, affecting your bottom line.
Increase file size
We all want our site to look fabulous. However, having an incredible website may increase file size, and it comes at a cost. As we all know, larger files can take a longer time to load. It also consumes heavier data plan. Thus, before you making a ,mobile website, you must decide whether a double-size asset is worth the trade-off. It may hep you save on file size if you use an image in vector format or an ultra compression technique.
Too much text
It can be useful for the search engine, but it’s not for the user. Web sites with too much text will make the user frustrated. To look good, you should consider shortening your content. Format the content of your page. Make sure that it’s neatly placed so it’ll appear clean.
These days, we’re all living in a socially interactive world. With that in mind, it’s important to make sharing of your content easy. You should allow your users to copy the link and paste it to their social media channels. It’s also ideal that you place social sharing buttons to your website to provide a better user experience.
These aren’t the only mistakes that you avoid when making mobile websites. There are plenty more that you must know and understand so you can prevent creating a website that only disrupts the user experience. If your site has one or some of these mistakes, it’s ideal that you find a permanent solution to avoid penalties from Google and other search engines.