Improving and maintaining your SEO ranking will make your site reach the top spot on Google search results page. Getting a high amount of traffic is the foundation of an online business. If no one is going to your site, there’s no one to convert and become your long-term customers.
Now, after getting the top spot, what happens next?
Ranking for a particular keyword is half the battle. The reason for this is that SEO is constantly evolving. As a marketer, you must be up to date with the latest trends.
In this post, let’s talk about how to sustain the keywords that you’re targeting.
Making your site fresh all the time
One way to do it is to update your site regularly. Google considers content freshness as part of its search ranking algorithm. That said, by keeping your site’s content regularly, you maintain your SEO ranking.
To update your content, you may add some videos and images to your articles. Doing so will enhance your visitors’ experience and attract more people to link to your website.
Speeding up your website
Yes, the speed of your site is now considered as a ranking factor. Unfortunately, not all sites don’t load fast. It’s especially true when they’re views on mobile.
You should remember that there are more millions of articles posted every day. If your site isn’t loading fast, your visitors will look for an alternative solution.
Google encourages website owners to make their site’s load time to less than a second, especially on mobile devices. If you can’t get your site to that kind of speed, you should at least consider shaving off your page load time to reduce page abandonment.
Several ways can do the trick. You can change your hosting service, enable image compression and use a content delivery network.
Focusing on link building
But make sure that you’re getting quality backlinks. You don’t have to create excessive backlinks to your page as Google can detect if your site is building links too quickly. It would perceive it as a red flag and may get your site banned.
To maintain your keyword rank, expand your inbound links to your pages on your site. Doing so will help in diversifying your link profile and increase your site’s authority from Google’s point of view.
Building social media presence
It’s not clear yet whether or not search engines do include social media in their ranking factors. However, search engines do view every major social media channels as an authority brand. When your site receives links from those channels, your Google will determine your site as relevant.
SEO is a long-term process and it’s also ongoing. By applying these SEO tips, you can be sure that your site will maintain its SEO ranking for a particular group of keywords.