Google, Bing, and other search engines constantly update their algorithms. They do so to prevent SEO monopolies while giving users the most accurate results. Because of the constant modifications of the algorithms, you need to keep up with the updates. But do you have that time? If you don’t, then it makes perfect sense to hire a lawyer SEO to monitor your site.
It’s difficult to predict what Google will change next to its algorithm. That’s why you need to constantly update your site to ensure that it meets Google and other search engines’ requirements.
If your legal website isn’t getting the views that you want, then you might want to take a look at some elements on your site.
Lawyer SEO Recommends Modifying the Heading 1
A site’s heading is a way for Google to know more about your site. For that reason, you need to make it simple and concise.
Since Google and other search engines use it to organize the results after, you have to use the right keywords relevant to your business.
For instance, if you offer a product liability service or handle wrongful death, your heading could be, “Wrongful Death Personal Injury Lawyer in LA.”
Another thing to adjust is the meta description.
What to do With Your Meta Description?
The meta description is a short blurb but it’s a piece of vital information that explains what your page is all about. It appears on the search results page below the title tag.
When writing a meta description, you must be mindful of the characters. Keep in mind that the optimum count is 150.
In the description, you must include the target keyword. If you specialize in bankruptcy, this is where you must highlight your service.
You need to be creative when writing your description. It has to be concise but it must be in a way that attracts the user’s attention. In that way, the searcher will click your site and visit it.
Change the Site’s Structure
In addition to heading and meta description, you also need to change your site’s structure. To do that, you must organize and group your content. The navigation must be easy and the Url structure must be concise.
Although this job isn’t that complicated, you will need the help of a developer, like SEO Expert Danny.
Create Attractive Content
It doesn’t have to be viral content. But it has to be useful content that answers the user’s intent. You must create a page that’s valuable enough for your target audience.
Publish useful content that searchers can’t find anywhere else. That’s why you must produce only unique content.
However, it’ll be useless to produce useful content if it can’t be seen by your users. That’s why injecting the right keywords is the key here.
Want a Quick Way to Optimize your Site?
If you simply want to focus on helping your clients, let us do the SEO for you. Our lawyer SEO team will ensure that your legal website shows up on the search results page. Contact us today to know more: (855) 605-7361.