The answer to this common question is “yes.” It’s possible to do local SEO yourself. But, just because you can, doesn’t mean you should. Before you tackle it on your own, make sure that you have an in-depth knowledge of what is involved. Bear in mind that local SEO isn’t just about content creation and link building. It’s more than that.
Before you even perform local SEO yourself, you must ask yourself if you have the time to do it on your own. If you have, then you must ask how long can you have in building local SEO. Or ask yourself, “Is my time better spent on improving your products and services than learning new things?”
Local SEO can be time-consuming. Its learning curve is also steep.
Let’s look at why you should consider doing it yourself.
Outsourcing your local SEO strategy can help you save money. But it may take you more effort and time to achieve the best results. Thus, you must consider what is more important to your business.
Doing it yourself can give you the opportunity to learn several SEO tactics that can increase ranking and traffic. As you do local SEO yourself, you can put your money into other things, like marketing and advertising.
But there are cons of DIY when it comes to SEO.
Cost money and effort
While learning SEO, you will have to spend your money on webinars and purchasing eBooks about SEO. SEO experts took more than a decade to hone their SEO skills. That said, how in the world do you think for you to master SEO?
Thus, ask yourself, “how much money and time should you need to achieve the same SEO results when you outsource it?”
Most small business owners who do their local SEO themselves ended up hurting their websites. The reason for this is that they have little experience in the intricacies of SEO. Some of them don’t even know what white hat and black hat SEO are.
Even if you understand the difference between white hat and black, you may still have to assign your SEO efforts to an inexperienced staff who can wreak havoc to your website.
That said it is worth it to consider paying a professional, instead of giving your SEO tactics to an inexperienced person.
Local SEO isn’t a one-time investment. Achieving success must be ongoing. Whether or not you hire SEO professionals, you must always remember that SEO results can take time and effort to bring the best results.