Google Analytics is a handy tool that measures the performance of your inbound marketing. SEO professionals use it for the on-site behaviors of visitors. But it’s not the only tool out there that can give you better insights. However, most tools charge a monthly fee. Although they offer free features, they are limited. Thus, if you’re short on budget, you can stick with Google Analytics.
How Does an SEO Professional Use Google Analytics?
It’s important to note that many SEO experts utilize different tools to help them gather enough data for the websites they maintain. If you’re new to search engine optimization, mastering Google Analytics can be a good idea.
Use GA to Understand Organic Search Traffic
Organic search traffic means that these are visits from a search engine result. In other words, they are free traffic. To understand the traffic, you may go to the Channels report and click on the All Traffic option. The report will show the channels that send you traffic. They can be organic search, referral, direct, social, paid search, and affiliates.
When you click the organic keywords report, you find top-performing keywords. They are sorted by the metrics you have chosen. You may sort them by bounce rate. The data will let you see the key phrases that drive the most high-quality traffic.
Which Search Engines Do They Use?
Another way to understand your traffic is to know what search engines your users utilize to find your site. Or you can segment your traffic by Landing Page. It’s the first page that your visitor sees when visiting your site.
Measure the Traffic with GA
GA is a perfect tool to measure the impact of your SEO efforts. It’s a unique challenge to quantify your SEO. Organic search traffic doesn’t always convert to paid consumers. To make the conversion, you may need a remarkable campaign. For that reason, there’s a need for you to use multi-channel funnel reports to measure your SEO value. In that case, using assisted conversions report achieves this goal.
What Other Ways to Measure Your Organic Traffic?
You may use Google Search Console. This tool is also free and you can use it to find more terms being used by your visitors when they visit your site. Unfortunately, if you’re new to SEO, it can be difficult to understand the data presented. You won’t have a clue as to how you stand against your competitors.
Competition analysis is crucial. It can tell you what works with your competitors so you can copy their strategies. Unfortunately, this report is not provided by Google Analytics. You will have to use a paid tool for you to acquire it. As mentioned, most tools charge you for using their features. But you don’t have to pay for them if you hire an SEO professional. The pro will do the heavy lifting and you can sit back, relax and do the most important things for your company. If you are interested in hiring an SEO professional, please contact us here: +1 (213) 322-0770.