Managing an addiction treatment center or business is a noble and vital line of work. You owe it to both yourself and your potential patients to have a far-reaching presence, enabling you to help as many individuals as possible. One key mode to accomplish this is by having a dynamic and expansive digital footprint. This means the creation of an engaging, user-friendly website, generating thoughtful social media posts, and staying on top of the latest search engine optimization (SEO) tactics. In all likelihood, the hours of your day are consumed by helping your patients and managing the day-to-day aspects of your business, so you may not have the time or bandwidth to handle your own digital marketing. By working with an agency that specializes in addiction treatment SEO, however, you can improve your digital presence and get back to focusing on your practice.
In the world of digital marketing, there is not much that remains static. SEO, in particular, is constantly changing, and you may have seen that manifest in your own Google searches of late. The reigning search engine behemoth, Google is always shifting its algorithms and making alterations to how they draw up search engine results pages (SERPs). While some tried and true tactics are still quite effective, it seems that there are always new ways in which you can boost addiction treatment SEO. Read on to learn more about a few practices that a seasoned SEO marketer may include as a part of their strategy.
An Ethical Approach to Link-Building Tactics
In the field of addiction treatment or any sort of medical practice, you need to present yourself as a trustworthy source. A potential client or patient should be able to visit your site, or be brought to your site, and get the sense that you are a knowledgeable and reputable practitioner. One effective way in which you can accomplish this is by building meaningful backlinks. Backlinks and link-building is an SEO strategy that has been around for decades, but as Google and other search engines have placed more emphasis on expertise, authoritativeness, and trustworthiness (E-A-T), an ethical approach to this tactic is a must. Take part in interviews or panels with other organizations, and bring on guest bloggers who can convey their knowledge. While link-building remains important, it is important to be considered how you set out to do it.
Optimizing the Images on Your Site
In 2022, SEO best practices extend beyond the words on the page. A good SEO strategist will work with you to make sure that all of the images and videos on your site are optimized for a solid user experience. You should do this by compressing your images as much as you can without sacrificing quality. Smaller files will lead to quicker load times, which in turn will keep users on your page. You should also place keywords within the metadata and alt text of your image files, as those fields are crawled by search engines.
Repurpose Old Content, Make Fresh, New Copy
Is your website simply a bit outdated? At one point in time, was your site well-composed and cutting-edge? While it may seem that digital marketing trends move at absurd speeds–and they do–your old content may not be complete without value. A professional SEO expert will take a thorough audit of your current content and assess where you are currently ranking as well as identify potential content opportunities. As the old adage goes: if it ain’t broke, don’t fix it. If you have content that is performing well and bringing in traffic, you do not need to do a complete overhaul. A web strategist can work with you to reorganize your copy or add design elements to make it more engaging.
If your site needs new content, you should be thinking about the E-A-T approach that Google uses. Gone are the days of simply stuffing keywords into your H1s and H2s–you need to be writing worthwhile content that users are likely to get something out of. Not only does this present you as an authority on addiction treatment to potential patients, but it also shows you as a reliable source to Google. Good copy can also attract links to other blogs and websites, which will also improve your SEO performance.
Work with Us to Boost Your Addiction Treatment SEO
If you know your digital presence could use a much-needed facelift, but you do not have the time or knowledge to make changes on your own, we can help. At SEO Expert Danny, we will take the time to talk to you about your wishes and goals. We will then design a custom SEO strategy that aims to deliver results. If you would like to learn more, or if you would prefer to schedule an initial consultation, contact us today by email or phone.