Whether your business is a brick-and-mortar shop or an eCommerce site, your company should be found by Google, which is currently the most popular search engines. If people can’t find your company on top of the search results, you’ll lose a lot of potential revenue. Now, if you’re not sure on how to improve your site’s search engine rankings, it’s best to leave this job to SEO agencies.
Fix what’s broken
But you can’t fix something if you don’t know what’s broken, right?
That said, before you do anything to your site, make sure that you’ve already installed Google Analytics. This is a free tool that tells you how every page of your website is working. It’s a handy tool that can provide you some insights of your pages that get the most views and posts that get the most clicks.
You’ll also find where your visitors are coming from and how long they spend on your site. If you have a better understanding of your site, as regards to what’s working and not, you can fix and implement some changes to help your site’s search engine ranking.
Know the right keywords
Keywords are used by your visitors in finding your website. With that in mind, you should know what keywords or phrases that are relevant to your business. There are free and premium tools that can help you identify the strongest keywords that you can use for your website. Your success in improving your site’s ranking will depend on good research. Then, you shouldn’t stop there. Since traffic is evolving, you should conduct keyword research on an ongoing process.
Choose the right content
After you’ve determined the right keywords to use on your site, it’s ideal that you use them to your specific services, products, and posts. Use these keywords in your content and coding. To help you keep organized, you can create a keyword map.
With the existence of social media, you should take advantage of it in exposing your site to get better rankings. What’s great about social media is that you can be easily seen or heard for free.
All of these steps on how to improve search engine rankings can take time before you can perfectly implement them to your website. This is one of the reasons most successful websites opt to hire an SEO expert to do those strategies for them. SEO agencies can add more ways to further improve your site’s search engine rankings.