Getting your CBD SEO done correctly is very difficult because the search engines are not keyed into CBD in the same way they are with other products. Search engines use past data to decide what they are going to display, and there are far less past data on CBD than there is on something like cheese or scooters. What’s more, most online content for CBD is still of a criminal or medical nature rather than a recreational drug nature, which means criminal or medical content comes up more often than recreational drug content. This is a problem, and this is why you need to concentrate on CBD SEO (Search Engine Optimization).
Starting Your CBD SEO
You need to be very plain-speaking and very upfront about your products and/or about your topic. The search engines are looking for specifics in your case, which means you need to avoid any sales speak. Any version of fluffing up your text with promotional wordage is a very bad idea. This also means that when you write content, you need to get straight to the point and you need to be very direct. No dancing around the point and no trying to blur the issue.
Do Not Write For The Search Engines
In SEO parlance, this means you do not intentionally target keywords by stuffing them into your text, do not try to manipulate Alt tags or meta tags to fit your keywords into the text. You need to address the needs of the human visitor and nothing else. This may also mean doing things like using slang words that do not search engine friendly, or perhaps structuring your content with more images and less text. Even if it is search engine unfriendly, you must do it if it enhances the user experience.
Search Engine Unfriendly
To clarify the last comment, if making the user experience better means forgetting the rules of SEO, then do it and do not look back. However, this doesn’t mean using black-hat SEO. Being search engine unfriendly doesn’t mean trying to manipulate the search engines. Also, being search engine unfriendly is okay so long as you do not break the classic search engine decency rules. In other words, do not show people how to make bombs, do not display hardcore drug use, do not encourage criminal behavior, and keep kids off your website. These are the sorts of rules that are there for good reason and shouldn’t be broken if you are conducting CBD search engine optimization. Breaking all the other SEO rules is fine so long as they enhance the user experience.
Stronger SEO Pull
The tips on this article are only going to get you so far. If you want to push things a little further, you are going to need expert advice from people who work in the SEO industry night and day. You need a team of experts who have their fingers on the pulse of the search engine scene. That is why you need SEO Expert Danny. Get tailored advice on how to push your SEO campaign from limping to leaping.